21.04.2025 - 05.05.2025 ( Week 1 & 3 )
Deadline : Week 4 (12.05.2025)
Taylor's University
Shubashini a/p Subramaniam / 0367697 / Bachelor of Design (Hons) in
Creative Media/
Advanced Typography (GCD61004)
Task 1 (Exercises : Typographic System & Type & Play )
Table of Content :
1. Lectures
2.
Module Information Booklet
3.Task 1
4.Task 2
5.Feedback
6.Reflection
7.Further Reading
Lectures
Week 1: Typographic System
 |
| Figure 1, Mind Map of Typographic System, Shubashini, ( 21/04/2025 ) |
| Figure 2, Mind Map of Typographic Element, Shubashini, ( 21/04/2025 ) |
1. Axial System
- All elements are organised to the right or the left of a single axis.
- Axis can be any shape ( Swirly line / More than one axis )
 |
| Figure 3, The Axial Typographic System:a further look, Mary Louse Jackson ( 21/04/2025 ) |
2. Radial System
- Elements are extended from a point of focus
- Can have multiple points of focus
 |
Figure 4, Example of a Radial System, HOonY Hoon, ( 21/04/2025 )
|
3. Dilatational System - Elements expand from central points in a circular fashion
- Information can be placed EVERYWHERE around circle. Doesn't have to be a full circle and can have more than one circle
4. Random System
- Elements have no specific pattern or relationship
- There is a method in achieving this look
 |
| Figure 5, Example of a Random System, jackywilliams, ( 21/04/2025 ) |
5. Grid System
- A system of vertical and horizontal divisions
- One work can have different sized grids
6. Transitional System
- Informed system and Layered Bending
- Bending means to segregate information in different bands. ( Can be different sized bands )
| Figure 6, Example of a Transitional System, Type 365 Lucas Czarnecki, ( 21/04/2025 ) |
|
7. Modular System
- A series of non- objective elements that are constructed in a standardised unit
8. Bilateral System
- All text are arranged in a symmetrical line on a single axis
- Can have more than one axis
 |
Figure 7, Example of a Bilateral System, Type 365 Lucas Czarnecki, ( 21/04/2025 )
|
Week 2 : Typography Composition
In the lecture, I learned that most design principles are easier to understand through imagery than through text, though some principles are easier to convey in writing than others.
Module Information Booklet :
Task 1
Exercises (20%)
Indesign Process
Final Work
The exercises are as follows:
(Part 1) - Typographic Systems (1 Week) • Axial, Radial,
Dilatational, Random, Grid, Modular, Transitional and
Bilateral
(Part 2) - Type & Play Part 1 & 2 (2 Week)
(Week 1)
Task 1 / Part 1: Typographic Systems:
The exercise task is to be done using Adobe InDesign only. Size 200
x 200 mm. In addition to black, you can use one other colour.
Graphical elements (line, dot, etc.) can be used but
limitedly.
Export final artworks as JPEG @300ppi; PDF with and without guides
(turn on/off guides when saving PDF; turn off spreads when
exporting). Compile all 8 systems together for
presentation.
|
Figure 12, Initial Sketches, Using Pencil ( 21/04/2025 )
|
|
Indesign Process
1.Axial System
|
Figure 13.1, First 4 Axial Sketches, In Illustrator (
21/04/2025 )
|
|
|
Figure 13.2, First 4 Axial Sketches, In Illustrator
(Grid) ( 21/04/2025 )
|
|
For the Axial system I wanted to stick with basic design principles
such as hierarchy and the Golden Ration. I also tried playing around
using with the text's axis, as I tried making it diagonal, vertical,
and horizontal lines. I made sure to make the topic big as it would
get the viewers attention. I created new guides to follow along to
have a nice sharp, crisp and clean look.
Final 4 Outcome :
|
Figure 13.3, Final 4 Axial Sketches, In Illustrator
( 21/04/2025 )
|
|
2.Radial System
|
Figure 14.1, First 4 Radial Sketches, In
Illustrator ( 21/04/2025 )
|
|
|
Figure 14.2, First 4 Radial Sketches, In
Illustrator (Grid) ( 21/04/2025 )
|
|
For the Radial system I wanted to try creating a hierarchy, from
small to big. It took a while to form the words outside the
circle, for it to have a more natural look
Final 4 Outcome :
|
Figure 14.3, Final 4 Radial Sketches, In Illustrator (
21/04/2025 )
|
|
3.Dilatational System
|
Figure 15.1, First 4 Dilatational Sketches, In
Illustrator ( 21/04/2025 )
|
|
|
Figure 15.2, First 4 Dilatational Sketches, In
Illustrator(Grid) ( 21/04/2025 )
|
|
For the Dilatational system, I took inspiration from things
around mw that were round. I imitated the way the letter 'S'
curves and the shape of "Mickey Mouse'. I also try to get a
hierarchy by reducing the font size.
|
Figure 15.3, Final 4 Dilatational Sketches, In
Illustrator ( 21/04/2025 )
|
|
4.Random System
|
Figure 16.1, First 4 Random Sketches, In
Illustrator ( 21/04/2025 )
|
|
|
Figure 16.2, First 4 Random Sketches, In
Illustrator (Grid) ( 21/04/2025 )
|
|
For the Random system, I interpreted the word random into
'multiple elements combined into one'. I found this system the
most challenging as it was hard the get a random look when
designing it. I made my design by trying to get the viewer to
not guess the overall composition.
|
Figure 16.3, Final 4 Random Sketches, In
Illustrator ( 21/04/2025 )
|
|
5.Grid System
|
Figure 17.1, First 4 Grid Sketches, In Illustrator
( 21/04/2025 )
|
|
|
Figure 17.2, First 4 Grid Sketches, In Illustrator
(Grid) ( 21/04/2025 )
|
|
For the Grid system, I tried to make it more interesting by
changing the axis of the text in one look page for it to have
variations. I created new grids to have even more things to
play aroun with. I was inspired by chess to create different
coloured squares for a more exciting look.
|
Figure 17.3, Final 4 Grid Sketches, In Illustrator
( 21/04/2025 )
|
|
6.Transitional System
|
Figure 18.1, First 4 Transitional Sketches, In
Illustrator ( 21/04/2025 )
|
|
|
Figure 18.2, First 4 Transitional Sketches, In
Illustrator (Grid) ( 21/04/2025 )
|
|
For the Transitional system, I wanted to imitate nature by
getting that wave or smoke effect. It was a bit tricky and
hard to get the words to curve as I had planned.
|
Figure 18.3, Final 4 Transitional Sketches, In
Illustrator ( 21/04/2025 )
|
|
7.Modular System
|
Figure 19.1, First 4 Modular Sketches, In
Illustrator ( 21/04/2025 )
|
|
|
Figure 19.2, First 4 Modular Sketches, In
Illustrator (Grid) ( 21/04/2025 )
|
|
For the Modular system, I also took inspiration from a chess
board. I divided the squares and rectangles to make sure they
were similar by creating a new guide. It was interesting to
try and make this system more creative ad the limitations were
very tight.
|
Figure 19.3, Final 4 Modular Sketches, In
Illustrator ( 21/04/2025 )
|
|
8.Bilateral System
|
Figure 20.1, First 4 Bilateral Sketches, In
Illustrator (Grid) ( 21/04/2025 )
|
|
For the Bilateral system, I had a hard time at first
until I could not come up with a single idea that I liked.
That was until I cleared my mind and decided to go with my gut
and made sure the alignments were neat and standardised.
|
Figure 20.2, Final 4 Bilateral Sketches, In
Illustrator ( 21/04/2025 )
|
|
(Week 2)
Task 1 / Part 1: Typographic Systems:
During week 2, Mr.Vinood checked our progress from last week
and gave us some feedback to improve our initial designs.
1.Axial System
|
Figure 21.1, Wrong Axial System Design (
29/04/2025 )
|
|
My initial final design was entirely wrong, proving my
knowledge on the axial system was not strong or deep enough.
With the help of Mr.Vinood, I understood it and made some
changes to my design. The Axial System is a design that has
one axis where the content will be near it.
Final Outcome :
|
Figure 21.2, Corrected Axial System Design (
29/04/2025 )
|
|
2.Radial System
|
|
Figure 22.1, Wrong Radial System Design (
29/04/2025 )
|
|
My understanding of the radial system was proven weak as i
learned that the sentence can only be connected with one
circle, meaning there can be no paths blocked by another
design
Final Outcome :
|
Figure 22.2, Corrected Radial System Design (
29/04/2025 )
|
3.Dilatational System
|
Figure 23.1, Old Dilatational System Design
( 29/04/2025 )
|
|
For the Dilatational system, sir said my design was
nice but it seemed like much and it needed to be
straight instead or slightly curving. I decided to
scrap this idea and go with one from my sketches as
even though rejected by sir, I really like it's
initial design.
|
Figure 23.2, Final Dilatational System Design (
29/04/2025 )
|
4.Random System
|
Figure 24.1, Previous Random System Design (
29/04/2025 )
|
|
For the Random system, sir said it wasn't random
enough and I should do something more extreme.
Final Outcome :
|
Figure 24.2, Edited Random System
Design ( 29/04/2025 )
|
|
5.Grid System
|
Figure 25.1, Previous Grid System Design (
29/04/2025 )
|
For the Grid system, sir put a lot importance if our
designs should be able to stand alone without any
decoration, thus making me make the decision to scrap
this as it's a weak design without its decoration and
choose something strong from my setch.
|
Figure 25.2, Edited Grid System Design (
29/04/2025 )
|
|
6.Transitional System
|
Figure 26.1, Previous Transitional System Design (
29/04/2025 )
|
For the Transitional system, sir said my design is a
bit not even and it's position doesn't sit right. I
scraped that design and went with something a bit more
simple and similar for it to look more natural.
|
Figure 26.2, Edited Transitional System
Design ( 29/04/2025 )
|
|
7.Modular System
For the Modular system, my design got approved and sir
said he liked how it looked like.
8.Bilateral System
|
Figure 27.1, Previous Bilateral System
Design ( 29/04/2025 )
|
|
For the Bilateral system, sir sad I should not make
the text be too curve and reduce the patterns as it
looses its fomality and standardise shape.
Final Outcome :
|
Figure 27.2, Edited Bilateral System
Design ( 29/04/2025 )
|
|
Final Work Submission Task 1 :
JPEG :
|
Figure 28.1, Final Axial System Design ( 29/04/2025
)
|
|
Figure 28.2, Final Radial System Design ( 29/04/2025
)
|
|
Figure 28.3, Final Dilatational System
Design ( 29/04/2025 )
|
|
|
Figure 28.4, Final Random
System Design ( 29/04/2025
)
|
|
|
|
Figure 28.5, Final Grid
System Design ( 29/04/2025
)
|
|
|
|
Figure 28.6, Final
Transitional System Design
( 29/04/2025 )
|
|
|
|
Figure 28.7, Final Modular
System Design ( 29/04/2025
)
|
|
|
|
Figure 28.7, Final
Bilateral System Design (
29/04/2025 )
|
|
|
.png)
|
Figure 28.8, Final 8 Design
Systems, JPEG ( 29/04/2025
)
|
|
|
PDF :
Figure 29.1, Final 8 Design Systems, PDF
( 29/04/2025 )
|
|
PDF (GRID) :
Figure 29.2, Final 8 Design Systems, PDF(Grid) ( 29/04/2025
)
Task 2
Exercises (20%)
The exercises are as follows:
(Part 2) - Type & Play Part 1 & 2 (2
Week)
(Week 2)
Task 1 / Part 2: Type & Play : Finding Type
For this task, we had to select an image of a man-made object or something from
nature. (Human, landscape, leaf, plant, bush, clouds, hill,
river, etc).
After that, we had to analyse, dissect and identify
potential letterforms within the image. The forms would be
explored and ultimately digitized. We had to minimum create
5 different letterforms extracted from the image.
Image Chosen :
|
|
Figure 30.1, Picture Chose ( 29/04/2025 )
|
I first tried finding the letters using Procreate, I lowered
the opacity of the image to get a clearer view.
|
|
Figure 30.2, Picture Chose with Letter Tracing (
29/04/2025 )
|
Next, I transferred the image to Illustrator to began
tracing the letters using the pen tool and got his result
|
|
Figure 30.3, Letter Traced on Selected
Picture ( 29/04/2025 )
|
|
Next sir wanted to us to come up with a presentation board
showing the development of our font in making.
.png)
|
|
Figure 30.4, Compiled Process Board (
29/04/2025 )
|
|
(Week 3)
Task 1 / Part 2: Type & Play : Finding Type
After getting feedback, sir told me he preferred
my earlier development of my font and I should
find a way to standardised the curves of my font
to have a clean look. I decided to focus on a
letter and trace it's curve and standardised
that line for each letter. I told and showed sir
my first letter and he said I finally got it.
|
|
Figure 31.1, Different Lines of design to
Chose From ( 06/05/2025 )
|
|
|
|
Figure 31.2, Final Font Created ( 06/05/2025 )
|
I decided to go with option A as it shows my image more.
Poster
After settling with a font I decided to start doing my
poster. I first browsed through the Internet to get some
inspirations
I took great inspiration in this movie poster as it
incorporates the element with the image :
|
|
Figure 32.1, The Beekeeper Movie Poster, Reference
Poster 1 ( 06/05/2025 )
|
|
|
Figure 32.2, The Last Samurai Warrior Movie Poster,
Reference Poster 2 ( 06/05/2025 )
|
I took inspiration from this picture of water splashing
and wanted to create an effect where you can see the font
being hit by water.
|
|
Figure 33.1, Picture of a Splash of Water,
Reference Image ( 06/05/2025 )
|
First I traced the splash using the pen tool and then
inflated it for it to have volume and so that I can adjust
it's lighting and transparency. I had trouble choosing how
thick I wanted the water droplet but eventually choosing
the less thick one to get a more realistic water effect.
.png)
|
|
Figure 33.2, Recreation of The Splash using Pen
Tool ( 06/05/2025 )
|
The process of creating this poster's graphic went like
this :
.png)
|
|
Figure 33.3, Process of Creating Poster Graphic,
Effect on Water on top of Words ( 06/05/2025 )
|
1. Create the water splash using the pen tool and add
texture to it.
2. Put on a low opacity font below the splash.
3. Put on the full opacity font with same size on top.
4.For now, put the above layers opacity low to erase the
parts where the splash does'nt touch
5. Reduce erasers size to be more precise
6. Change it back to it's full opacity.
Results :
|
|
Figure 33.4,Final Result of Effect (
06/05/2025 )
|
|
Finally it was time to create logo's for the poster.
.png)
|
|
Figure 34 ,Recreation of Movie Poster's
Logos ( 06/05/2025 )
|
|
I used the clipping mask tool to separated the logos to
delete the white background and also change it's colour.
I wanted achieve a hierarchy look to the poster and decided
to go with a triangle shape.
|
|
Figure 35 ,Logo Placed at the Bottom ( 06/05/2025 )
|
Final Work Submission Task 1 Part 2 :
.png) |
Figure 36.1 ,Image and Extraction, Week 3 ( 06/05/2025 ) |
 |
Figure 36.2 ,Overall Process, Week 3 ( 06/05/2025 ) |
 |
Figure 36.3 ,Extracted Letterforms, Week 3 ( 06/05/2025 ) |
 |
Figure 36.4 ,Reference Font, Week 3 ( 06/05/2025 ) |
 |
Figure 36.5 ,Final Letterform , Week 3 ( 06/05/2025 ) |
 |
Figure 36.6 ,Original extraction (top) and final letterform (bottom), Week 3 ( 06/05/2025 )
 | Figure 36.7 ,Letter Created from Final Letterform |
comparison, Week 3 ( 06/05/2025 ) |
JPEG :
 |
Figure 37.1 ,Final Movie Poster, (PDF) ( 06/05/2025 )
|
PDF :
Figure 37.2 ,Final Movie Poster, (PDF) ( 06/05/2025 )
Feedback
Week 1:
General : Mr.Vinood clarified the instructions given in Microsoft
Teams and went through the Module Information. He mentioned
the do's and don'ts in what to do in our E-Blog. He asked us to not
have any pictures that are not described and to always use 'figure'
to number our pictures. He also made it clear about how plagiarism
will bring your grades down to an F. He showed us examples of
previous student's e-blog to show us the wrk expected on us and how
important it is to give descriptions on our journey through out the
class. Next, Mr.Vinood also brief us on our task 1 and answered
questions on it.
Week 2:
General : He mentioned that a modular system should
always maintain a consistent unit size. The key factors include adhering
to the system’s guidelines, ensuring readability, and keeping the
margins clear. Column intervals must be present in the grid system, and
all information should be aligned with a prominent element. Then, he briefed us on exercise 2 and told us what needed to be
done before next week. Lastly, Mr.Vinood gave us a 15 minute talk on
the importance of feedback, independency in design, importance of
taking risk and how not to cling to getting a specific goal.
Week 3:
General : Mr. Vinood reminded us to update our feedback, and for those who haven’t
done so yet, not to erase his comments. He approved my earlier concept and
advised me to stick with it while ensuring consistency in the thickness
and thinness of my font. I decided to standardize the design to maintain
uniformity. Sir mentioned that I finally got it right.
Week 4:
General : Sir reminded us agin on the importance of having a margin before starting our work. Readability is important when creating a design. Then, he gave us a brief talk on our task 2 and how it has something to do with ourself and we will be given more time to use for it. We have to make a mind map on ourself and then create a mood board of fonts we like. By next week come up with a few sketches of the font we want to make. He stated I did a good job on my final work
Reflection
Experience:
Exercises 1 and 2 were engaging, opening new explorations. Lectures were
insightful, introducing typographic systems and the captivating process of
extracting letterforms. This showed how to infuse personality into
letterforms to match the message, focusing on their connection to the
image. These exercises deepened my typography appreciation. Feedback was
rewarding. However, I need more exploration for creative growth and better
results through more experimentation. I'll apply these lessons moving
forward.
Observations:
Several key observations emerged during the completion of these initial
exercises. The in-class feedback sessions were instrumental in
facilitating learning and refinement, enabling the identification of
errors through peer learning. A primary learning outcome from the first
exercise was the foundational importance of margins in typographic layout.
The second exercise highlighted the efficacy of identifying repetitive
features and patterns within a source object as a strategy for consistent
letterform development, with initial reliance on geometric shapes proving
beneficial. I learned to give letterforms personality from object shapes.
I need to step outside my comfort zone and trust my judgment, not just
instructor preference. A critical pedagogical point emphasized by the
instructor highlighted the importance of independent judgment and the
application of acquired knowledge in the development of work, rather than
solely adhering to perceived preferences. This underscores the necessity
for increased confidence and autonomy in both the creation and revision of
design work. Creativity requires taking risks.
Findings:
Mr. Vinod's lectures expanded my understanding of the exercises,
introducing new materials and terms. This knowledge helps in forming
clearer ideas. The integration of this information into the ideation
process was found to be beneficial, providing a clearer conceptual
foundation for addressing specific task requirements.
Further Reading :
.png)
.png)
.png)
.png)
.png)
.png)
Comments
Post a Comment