Creative Brand Strategy Task 1

20.04.2026 - 00.00.2026 ( Week 1  &  Week 7)

Deadline : Week 2 & 4

Taylor's University

Shubashini a/p Subramaniam / 0367697 / Bachelor of Design (Hons) in Creative Media

Creative Brand Strategy ( MKT63904 )

Task 1

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Table of Content :

1. Module Information Booklet

2. Lectures

3. Task

4. Task Compilation

5. Feedback

6. Reflection

7. Further Reading

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Module Information Booklet :  

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Lectures

Week 1 :

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Assignment 1

Assignment 1: Presentation & Situation Analysis

Students are given tasks that allows them to understand how a cause/campaign/event branding is developed and strategized with an emphasis on the visual aspect of Brand Identity and how it influences Brand Experience. In addition, students are to propose a cause/campaign/event branding and conduct a throughout research of its market to find a niche for strategizing. 

a) Presentation: Case study on an existing cause/campaign/event branding with an emphasis on how the visual aspect of Brand Identity influences the Brand Experience supported by a customer journey map. 

b) Situation Analysis: Propose a cause/campaign/event branding and analyse the subject and its market looking at SWOT. Determine its brand goals and brand objectives as well as its targeted audience and map the study with a customer journey map.

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Task 1 Outcome Compilation:

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Feedback

Week 1 

Specific: 

General:

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Reflection

Experience:

Observations:

Findings:

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Further Reading