Digital and Social Media Communication Full Compilation

20.04.2026 - 00.00.2026 

Taylor's University

Shubashini Subramaniam / 0367697 / Bachelor of Design (Hons) in Creative Media

Digital and Social Media Communication ( COM61804 & COM63304 )

Full Compilation

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Table of Content :

1. Module Information Booklet

2. Lectures

3. Task

4. Task Compilation

5. Feedback

6. Reflection

7. Further Reading

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Module Information Booklet : 

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Lectures

Week 1 : 

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Task 1

Assessment Task 1: Group - Social Media Analytics

Student will be given a demo analytics account. The purpose of the task is to get students to familiarise with an analytics data and metrics. Students will be exposed to the types of data, measurable metrics and actionable insight that will drive a brand or site’s design application and development. Throughout the assessment period, students will analyse and interpret the data into manageable chunks that are able to drive the brand or site’s design application and development.

Week 1 :

We first divided ourselves into groups to 4 or 5 people as inn our briefing, sir told us that this assignment was a purely group work. I found myself in a group consisting of five people : 

1. Shubashini a/p Subramaniam

2. Alexis Hew Yuchen

3. Jahlani a/p Gunasagaran

4. Wang Zixuan

5. Shannen 

After that, I was selected as the leader for said group as well. Sir later on used a random wheel generator to see which get gets which brand and our group got the brand "Mr.Diy". He said officially the work will start next but we should still get to know our brand more. Thus my group decided to start our research the week itself and divided our research topics :

Week 2 :

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Task 1 Outcome Compilation:

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Feedback

Week 1 

Specific: -

General: Introduction to our course and we divided ourselves into our groups. Then, selected our brand for our project. :)

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Reflection

Experience:

Observations:

Findings:

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Further Reading